By Paul Mangiamele, President and CEO Determining whether to invest in a franchise opportunity is one of the most important decisions an entrepreneurially-minded businessperson can make. Like any investment decision, one needs to be equipped with all of the facts before acting. Salsarita’s Fresh Cantina believes we offer prospective franchisees one of the most appealing and potentially lucrative restaurant franchise opportunities available to them today. Restaurant Business magazine agrees: the July 2007 edition of the magazine recognized Salsarita’s as the Number One Franchised Restaurant in its Future 50 list of fastest growing chains in terms of total system sales and units. At Salsarita’s, we know you have many investment options available to you. Before you look beyond Salsarita’s, we invite you to pause here and consider the following 4 reasons for investing in a franchise opportunity with Salsarita’s Fresh Cantina:
Reason #1: Founded by people who really know what they’re doing: Salsarita’s was founded by restaurant franchising veteran company BRV, Inc. With decades of collective restaurant experience under their belts, founder Bruce Willette and Director of Operations Thang Nguyen set out to apply their collective knowledge about the restaurant industry toward creating the finest restaurant experience for fans of the Fresh-Mexican food concept. “Having run several franchise stores over the years gave us insights and experience in the day-to-day operation of a restaurant,” Willette says. “Now as a national franchisor, we are able to put that knowledge to work for others to make sure nothing is overlooked and our franchisees will be positioned for success and profit.” In short, by joining the Salsarita’s team, you are putting yourself in the company of successful restaurant veterans.
Reason #2: Enjoy the freedom and opportunity that come with owning your own business: For the independently-minded businessperson looking for an investment opportunity, choosing to invest in a franchise can be one of the wisest decisions one can make. The profile of the ideal franchise owner is someone who has the ability to spot a promising opportunity that clearly sets itself apart from the pack. The ideal owner is someone who asks the right questions before investing and - once having made the investment - has the perseverance to execute the plan and take advantage of the collective wisdom of others in the system. Ideal franchise owners are also independent, success-minded, and interested in going into business for themselves (but not by themselves!).
Reason #3: Receive the support of a franchising infrastructure designed with your success in mind: The original masterminds behind the Salsarita’s concept designed the company’s franchise business systems to be simple, efficient, and cost effective. “We know how important it is to give personal attention to every owner, providing professional guidance, instruction, and proprietary systems to support your business,” Willette says. The support structure put in place by the Salsarita’s team for new franchisees includes pre-opening training, as well as ongoing training and marketing support.
Reason #4: Face considerably less risk than when starting a new business from scratch: Creating a new business model and then working out the kinks to achieve maximum efficiency requires the right mix of ingenuity, perseverance, and the ability to make one good decision after another (among thousands). That is why most businesses fail after just a few years. That is why buying into the right franchise opportunity is much less risky than starting a new business. In essence, the franchisee benefits from the path that has been blazed by the franchisor. In addition, joining a franchise network means inheriting a marketing, training and general support structure that is simply not available to people trying to create a new concept from scratch. Whether you are just at the initial stages of your franchise investment research or whether you have placed Salsarita’s on your “franchise opportunities short list,” we encourage you to consider the benefits of joining one of the most attractive franchise opportunities available today. Questions about becoming a Salsarita’s franchisee? Contact Paul directly at pmangiamele@salsaritas.com.
By Charles Bruce, Senior Vice President of Marketing and Operations The concept for Salsarita’s Fresh Cantina is built upon two important foundations: the extensive prior restaurant experience of our founders and the foresight they showed in seizing the opportunity to put a new spin on the burgeoning Fresh-Mexican restaurant trend. The impressive rise and continued growth of Salsarita’s can be marked by 4 important milestones of success in the company’s history.
Milestone #1: Founded in 2000 by restaurant operator experts: The concept for Salsarita’s developed by the principals of BRV, Inc., who together have decades of experience running successful restaurant businesses. Developing the idea that eventually manifested in the founding of Salsarita’s in 2000, BRV’s top management recognized the opportunity they had before them to leverage their vast knowledge and create a truly great restaurant chain. During their years of working in the restaurant industry, the principals of BRV became especially adept at spotting promising trends. Thus, when they recognized and began to track the growing success of the Fresh-Mexican restaurant segment, they knew that they had come upon their next major business venture. They set out immediately to leverage their accumulated years of experience and founded a Fresh-Mexican restaurant of their own: Salsarita’s.
Milestone #2: Salsarita’s gets noticed by industry trade publications: After their first Salsarita’s location in North Carolina proved to be a success, Salsarita’s owners decided to expand their business through franchising their concept. Soon after, the company began to expand into the East Coast and into sales territories around the rest of the country. Not long after, Salsarita’s found that they were being frequently featured as the subject of articles in multiple trade publications. The articles billed Salsarita’s as a restaurant brand to watch. The savvy new direction that Salsaritas’ experienced restaurateur-owners were taking the Fresh-Mexican concept signaled to industry publications that the company was onto something hot.
Milestone #3: Featured in 2007 by Restaurant Business magazine as the No. 1 franchised restaurant: Another important milestone for the company was reached in 2007 when Restaurant Business magazine recognized Salsarita’s in its Future 50 list of fastest-growing restaurant chains as the No. 1 franchised restaurant in terms of total system sales and units. This level of recognition by a leading industry publication helped to propel Salsarita’s into a new stage of expansion. It also attracted top restaurant industry talent to join the organization.
Milestone #4: Launches a new branding strategy under the guidance of two new corporate leaders: In June of 2008, the principals of Salsaritas’ parent company, BRV, Inc., hired Paul Mangiamele as the company’s new President and CEO. Soon thereafter, they hired me as the Senior Vice President of Marketing and Operations. Paul and I are both highly-experienced executives in the restaurant industry, and we both have deep franchising experience. Under Paul’s strategic leadership and guidance, we are now entering chapter 2 of Salsarita’s impressive legacy. We’re building on our past successes and ensuring we’re properly positioned to take full advantage of the future. We’re refining important details such as our color scheme, our messaging, and have just recently designed a new and vibrant logo that will further differentiate us from the competition. Currently, Salsarita’s is leveraging some of the most sophisticated market segmentation and direct marketing tools available for maximum effectiveness and efficiency. As I have learned, Salsarita’s is a very exciting corporation to be a part of. If you are considering investing in a new business opportunity and Salsarita’s is among your top candidates, I encourage you to do your homework and ask a lot of questions! We will be more than happy to do our part to ensure that you are as well-informed as possible. I look forward to the opportunity to reach new milestones of success together with you in the very near future. Questions about becoming a Salsarita’s franchisee? Contact Charles directly at cbruce@salsaritas.com.
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